With JWT creativity and Oriental Films production, Canarias latest advertising spot was launched this week. Canarias spots have always been intimately connected to typical aspects of Uruguayan idiosyncrasy and this time is no exception: it features the iconic player of the national football selection, Sebastián Abreu. The spot -directed by Charly Gutiérrez- combines various techniques, presenting an anime version of Loco´s "cheeky chip" in World Cup 2010 South Africa.

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The mythical Uruguayan rock band has just launched its new LP "Porfiado". As usual, the band trusted in Charly Gutiérrez to direct the video of one of the songs of this record. Ex. P.: Diego Robino & Anibal Prato / A.D: Ismael Vidal / Photography: Josema Ciganda / Production: Mauricio Clavijo, Federico Brum, Ma. José Carballo / Art & Costume Design: Vale Luque, Mariana Santos. / Color: Daff / Cons.: Pipo

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Oriental Films´ video industry continues its hard work. We feel honored to present “La marcha tropical”, promotional cut and emblem of Juan Campodónico´s new record. Behind this refined piece there´s the fine work of a director who continues to lead in the video format, Charly Gutiérrez. Campo´s music is a crucible style, a bridge between autochthonous and cosmopolitan. That´s the concept which guides this piece. “La marcha” is already going round the world.

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The fact that the “mystic” of Uruguayan football is regaining worldwide respect isn´t something new. The news is that something similar is happening with Advertisement Creativity. In this opportunity a commercial thought and shot in Uruguay was exported. We are talking about the Paso de los Toros spot – directed by Javier Palleiro- which was adapted for Pepsico Argentina. In this version for the Argentinean audience, the unforgettable role of Ruso Pérez was played by Rolando Schiavi.

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